About Us
Doing What WORKS™, Everyday for our customers in the Home Services Industry
Welcome to WORKS™, a US-based NMLS licensed Mortgage Processing and Virtual Assistance Organization with nearshore operation that specializes in providing exceptional solutions for Home Services Industries such as Real Estate, Mortgages, Home Inspection, etc . With our proven leadership and extensive experience in the field, we are dedicated to redefining work and empowering clients with cost-effective services and a strong work ethic.
Vision
To become the most trusted partner for Home Services Industries, revolutionizing the way business and families acheive their dreams of homeownership through innovative, ethical and relationship focused partnerships
Mission
Our mission is to empower families to find their way home by providing trained, passionate, and solution-driven professionals to Home Services Businesses, who go beyond checklists to deliver impactful results. We aim to inspire pride, purpose, and partnership, ensuring success for our clients, employees, and the communities we serve—every day.
OUR VALUES
LoveWORKS
Bring Passion to Everything You Do.
InnovationWORKS
Discover Solutions, Innovate Daily.
IntegrityWORKS
Do the Right Thing, The First Time.
Our Leadership Team
Alberto L. Cruz
Chief Executive Officer
Alberto Cruz, an award-winning real estate and Accredited Mortgage Professional (AMP), is the visionary CEO of WORKS™, a leading nearshore mortgage & real estate fulfillment company. With a successful background as a Real Estate Broker and National Mortgage Executive, Alberto brings hands-on expertise to delivering NMLS-licensed mortgage and real estate support to U.S.-based mortgage and real estate firms.
Under his leadership, WORKS™ has become a trusted partner for independent mortgage bankers and real estate brokers, integrating highly skilled nearshore professionals into seamless, compliant workflows. Alberto’s innovative approach addresses the challenges of U.S. mortgage and real estate operations with precision, efficiency, and a deep commitment to client success.
Based in Orlando, Florida, Alberto’s dedication to excellence has earned him multiple industry accolades, including recognition in NAHREP’s Top 250 Latino Agents and ORRA’s “20 Under 40 Rising Stars.”
Crystal Ceja
President
Crystal Ceja, an Accredited Mortgage Professional (AMP), is the dedicated President of WORKS™, where she is dedicated to empowering businesses with streamlined processes and efficient solutions to excel in the competitive mortgage industry. With a deep expertise in mortgage operations and compliance, Crystal oversees the daily operations of WORKS™ and its departments, ensuring the company operates with maximum efficiency while fostering a culture of continuous improvement.
Crystal is committed to driving innovation and excellence by implementing streamlined workflows and spearheading ongoing training programs for WORKS™’s talented nearshore professionals. As well she is passionate about creating opportunities for success, whether through comprehensive training programs, mentorship, or fostering strong business relationships. Under her leadership, WORKS continues to navigate challenges, seize opportunities, and achieve remarkable outcomes for its clients and partners.
Founder's Expertise and Industry Resilience
With over 16 years of experience in the financial and real estate industry, our founder has weathered significant challenges, including the 2008 financial crisis, the Covid-19 epidemic, and margin compression on Mortgage-Backed Securities. These experiences have shaped our determination to drive down expenses in the mortgage and real estate industry, ensuring that clients receive not only the best rate on personnel but the best overall value. At VA WORKS™, we understand the importance of delivering exceptional results while optimizing costs.
What Sets WORKS™ Apart
What sets VA WORKS™ apart from its competitors is our real-life proven leadership in the mortgage and real estate industry. We are not simply a real estate & mortgage fulfillment offering processing services or staffing company; we integrate seamlessly into your organization, assimilating to your culture and becoming a true extension of your team. We bring a wealth of experience and expertise to the table, enabling us to deliver tailored solutions that address your unique challenges and drive success.